SEO Performance Report

Executive Summary

This performance report analyzes the SEO and website performance of Bare Radiance from November 1, 2024, to April 30, 2025, compared to the previous 6-month period (May 1, 2024 – October 31, 2024). Key improvements include a 57.14% increase in first-page keywords (from 7 to 11), a 200% increase in second-page keywords (from 1 to 3), and a 192.03% growth in Google Search Console impressions. Organic sessions rose by 87.65%, and clicks increased by 160.07%. The site also received 72 form submissions—an increase of 125%. These results reflect strong growth in visibility, traffic, and lead generation.

🔍 Keyword Performance

Primary Keywords:

• Keywords on the 1st page of Google increased from 7 to 11, > marking a 57.14% improvement in high-visibility rankings.

• Keywords on the 2nd page rose from 1 to 3, reflecting a > 200% increase, showing strong upward momentum.

All Tracking Keywords:

• Total Keywords Tracked: 450 – Total number of keywords being > monitored in search.

• Page 1 Keywords: 398 (Improved by ↑ 88.48%) – More keywords > rank in the top 10, leading to higher traffic potential.

• Page 2 Keywords: 12 (Improved by ↑ 2.67%) – These are close to > top rankings and need more optimization.

• Improved Keywords: 362 (Improved by ↑ 80.44%) – Shows > significant SEO gains in visibility and rankings.

🔧 Recommendation:
Focus on improving on-page SEO and building quality backlinks for page 2 keywords to push them to page 1.

📈 Google Analytics Overview

Organic Sessions:

• Traffic from search engines increased by 87.65%, jumping from > 1,401 to 2,629 sessions. This growth shows improved content > relevance and discoverability.

[Google Analytics: Organic Traffic (May 2024 to April 2025: 4,064)]

Total Users:

• The number of unique users increased from 790 to 1,725, a growth > of 118.35%, reflecting a broader reach and stronger interest.

[Google Analytics: Organic Users (May 2024 to April 2025: 2,504)]

🔍 Google Search Console Insights

Total Clicks:

• You gained 1,511 organic clicks, up by 160.07%, indicating > better engagement and click-through rates from users.

[GSC: Organic Clicks (May 2024 to April 2025: 2,092)]

Total Impressions:

• Your website received 101,700 impressions, a significant > increase of 192.03%—demonstrating stronger visibility in > search results.

[GSC: Organic Impressions (May 2024 to April 2025: 136,656)]

📝 Lead Generation

Form Submissions:

• Your site generated 72 form submissions, which is a 125% > increase compared to the previous period—showing strong > improvements in lead capture and conversion.

📍 Google Business Profile Stats

Total Views:

• 16.7K views (Improved by ↑ 87%) – More people are seeing your > profile when searching locally.

Searches (Desktop + Mobile):

• 13K searches (Improved by ↑ 90%) – Your business is showing up > more in relevant searches.

Map Views (Desktop + Mobile):

• 3.7K map views (Improved by ↑ 76.82%) – Strong interest in your > location/directions.

Total Actions:

• 2.8K total actions (Improved by ↑ 80.46%)

  • Website visits: 2K

  • Directions requested: 690

  • Phone calls: 160

✅ Summary of What’s Working

• Strong keyword ranking improvements

• Increased organic traffic and visibility

• Google Business Profile is gaining more local attention

What’s Next & Recommendations?

1. Push Page 2 Keywords to Page 1

• Focus on 12 keywords currently on page 2.

• Improve on-page content and internal linking.

2. Build Local SEO Momentum

• Continue optimizing Google Business Profile (GBP).

• Encourage more 5-star reviews from happy patients.