SEO Performance Report
Reporting Period: Dec 1, 2024 – May 31, 2025 [For Google Analytics]
Nov 1, 2024 – May 31, 2025 [For Google Search Console]
Benchmark Month: November/December 2024
Executive Summary
This SEO performance report highlights the digital growth achieved for Defense Plumbing from November 2024 through May 2025. The period witnessed steady improvements in search visibility, keyword rankings, Google Search performance, and website traffic. Google Business Profile interactions and leads generated from the website have also shown notable increases. Overall, the website is seeing progress in organic reach and local visibility, with clear opportunities for growth through strategic optimization.
Search Engine Rankings (Keyword Performance)
Targeted SEO efforts have led to an upward movement in several high-value keywords:
Primary Keywords:
• 8 keywords have improved and moved to Page 1 of Google Search Results
• 4 keywords have improved and moved to Page 2 of Google Search Results
Out of 458 trackable keywords:
- 150 keywords are currently ranking on Page 1
- 105 keywords are on Page 2
- 220 total keywords have improved in position
Search Visibility Performance (Google Search Console)
The website’s visibility in Google search has significantly expanded:
Total Impressions: 240,143
- Benchmark (Nov 2024): 4,496
- Current (May 2025): 57,856
- Growth: +1187%
Total Clicks: 159 (From Nov 2024 to May 2025, consistent volume but improvement needed in converting impressions to clicks)
[Screenshot of Google Search Console - Impressions]
[Screenshot of Google Search Console - Clicks]
Website Traffic Performance (Google Analytics)
Google Analytics was integrated in December 2024, and the metrics since then show strong upward trends in traffic and user engagement.
Sessions:
- December 2024: 26
- May 2025: 111
- Total: 455 sessions (Growth: +327%)
Organic Users:
- December 2024: 22
- May 2025: 91
- Total Users: 330 (Growth: +314%)
[Screenshot of Google Analytics - Sessions]
[Screenshot of Google Analytics - Total Users]
Lead Generation
Website Form Submissions: 69
This indicates that organic traffic is converting into actionable leads, supporting continued SEO investment.
Google Business Profile Performance
Google Business Profile (GBP) plays a crucial role in improving local visibility and customer interactions. Here's a breakdown of each key metric:
Total Searches: 2.5K
- This is the number of times your business appeared in Google Search results. It increased by 33.37%.
Map Views: 2.6K
- This shows how often your business listing was seen in Google Maps. It grew by 69.69%, indicating higher local presence.
Total Actions: 337
- These are interactions like calls, direction requests, and website clicks, up by 34.42%.
Breakdown of Actions:
- Website Visits: 165 — Users who clicked on your website link.
- Direction Requests: 118 — People who looked for directions to your business.
- Phone Calls: 54 — Individuals who called using the call button on your listing.
Summary & Impact
From November 2024 to May 2025, Defense Plumbing has achieved meaningful SEO progress across several critical metrics. Organic search visibility, user engagement, and local search actions are trending positively. With improved keyword rankings and steady lead flow, the groundwork is now set for accelerating growth through a more advanced and content-rich SEO strategy.
Plan of Action & Recommendations
After reviewing the website and Google listing, here’s where improvements should be prioritized:
Strengthen GBP
- Post regularly on your profile, respond to reviews, and encourage new ones.
Recommended General Plumbing Service Pages
The following service pages are recommended to address commonly searched plumbing needs and improve keyword targeting:
• Emergency Plumbing Services
• Slab Leak Detection & Repair
• Toilet Repair & Installation
• Faucet & Fixture Services
• Garbage Disposal Repair & Installation
• Sump Pump Installation & Repair
• Backflow Prevention Services
• Hydro Jetting Services
• Shower & Bathtub Installation
• Whole Home Repiping Services
Recommended Location Landing Pages (Near Denver, CO)
Based on proximity to 2710 W 1st Ave, Denver, CO 80219, the following nearby cities are ideal for localized landing pages to boost regional SEO:
• Commerce City, CO – 6.9 miles
• Lakewood, CO
• Aurora, CO – 9.2 miles
• Westminster, CO – 9.2 miles
• Arvada, CO – 9.9 miles
• Thornton, CO
Implementation Notes
Each of the above service and location pages should include original content, embedded FAQs, internal linking to relevant blogs and services, and on-page optimization (title tags, meta descriptions, H1s). Begin with the highest priority services and nearest locations (Commerce City, Lakewood, and Aurora), and expand in phases.