SEO Performance Report
🚀 Executive Summary
Fortune Bay Resort Casino has shown substantial organic growth from June 2024 to May 2025. The website has gained strong traction in Google search results with enhanced keyword rankings, a surge in impressions and clicks, and significant growth in Google Business Profile activity. These metrics indicate a robust digital footprint and growing user engagement that lays the foundation for even greater visibility and conversions in the coming months.
🔍 Keyword Performance
Primary Keywords:
45 keywords have improved since the benchmark and moved to the first > page.
3 keywords have moved to the second page.
Total Keywords:
Out of 125 trackable keywords:
101 keywords are ranking on Page 1 of Google
7 keywords rank on Page 2
98 keywords have shown ranking improvement
🔎 Google Search Console Insights
Period: Aug 01, 2024 – May 31, 2025
Impressions: 2,002,378: Your brand made over 2 million > appearances in Google searches—proof that you're showing up > when it matters most!
Clicks: 85,909: Over 85,000 users clicked through to your > site—each one a potential customer or guest, now one step closer > to your brand!
📈 Google Analytics Overview
Period Compared: Jun 1, 2024 – May 31, 2025 vs Jun 1, 2023 – May 31, 2024
Sessions: 156,273 (↑ 26%) -> Total number of visits to the > site, including repeat visits. A 26% spike in sessions shows more > people are exploring what you offer, again and again!
Total Users: 83,365 (↑ 22%) -> Unique individuals who visited > the website during the period. With 83K+ unique visitors, your > digital reach is growing stronger every day!
Views: 445,118 (↑ 29%) -> Total number of pages viewed, > including repeated views of the same page. Nearly half a million > pages viewed—your content is keeping users engaged and curious!
Event Count: 1,116,989 (↑ 20%) -> The total number of tracked > interactions (like clicks, video plays, etc.). Over 1.1 million > interactions—your visitors aren’t just browsing, they’re taking > action!
📥 Lead Generation
- 530 people reached out through your website forms—each one a real > opportunity knocking at your digital doorstep!
📍 Google Business Profile (GBP) Performance
Period Compared: Jun 1, 2024 – May 31, 2025 vs Jun 1, 2023 – May 31, 2024
Total Views (Maps + Search): 198K (↑ 20.88%): How often your > listing was seen on Google Maps and Search. Nearly 200K eyeballs > on your listing—your local presence is thriving!
Total Searches: 132.2K (↑ 19.34%): Number of times people > searched and found your business. More than 132K searches—people > are actively looking for you!
Map Searches: 65.8K (↑ 23.98%): People specifically looking for > your location on Google Maps. Your spot on the map is in > demand—with 66K+ looking for directions!
Total Actions: 102.6K (↑ 6.26%): Total clicks on your listing > (website, calls, directions). Over 100K actions taken—users > aren’t just viewing, they’re engaging!
Breakdown of Customer Actions:
Website Visits: 57.5K: Thousands are landing on your site > straight from Google—traffic that converts.
Direction Requests: 29.9K: Nearly 30K people asked Google how to > get to you—foot traffic is on the rise.
Phone Calls: 15.2K: Over 15K direct calls—your listing is > turning lookers into real conversations.
✅ What’s Working
Strong keyword performance on Page 1 of Google
Improved engagement and visibility via Google Business Profile
Substantial increase in organic sessions and user actions
🛠️ Plan of Action
Improve CTR by optimizing page titles and meta descriptions
Add blog content targeting seasonal/local search queries
Regularly update and manage Google Business Profile with posts and > review responses