SEO Performance Report — Howell Animal Hospital

SEO Performance Report

Campaign Started: 9th Dec, 2024

Reporting Period: December 2024 – July 2025

Overview

This SEO performance report outlines the organic search visibility, traffic, and engagement improvements for Howell Animal Hospital. All data has been collected from Google Search Console, Google Analytics, and Google Business Profile for the period from December 1, 2024, to July 31, 2025.

Search Engine Rankings

• 32 primary keywords have moved to the first page of Google search results.

• Out of 248 total tracked keywords, 245 are now ranking on page 1 and 2 are on page 2.

• 206 keywords have shown measurable improvement in rankings since benchmarking.

Google Search Console Performance

• Total Impressions: 125,001 – The number of times the website appeared in Google search results.

• Total Clicks: 3,009 – The number of times users clicked through to the site from search results.

Google Analytics – Organic Search

• Sessions: 5,368 – Total visits initiated by organic traffic.

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Total Users: 3,259 – Unique users who visited the website through organic search.

• Page Views: 10,023 – Total pages viewed by users coming from organic search.

• Event Count: 29,193 – Total number of interactions/events tracked on the site.

• Average Engagement Time: 1 minute 10 seconds – Average time a user spent on the website per session.

Google Business Profile Performance

• Total Views: 21,221 – Combined search and map views of the business listing.

• Total Searches: 14,988 – Number of times users searched and discovered the listing.

• Total Map Views: 6,233 – How often the listing was viewed on Google Maps.

• Total Customer Actions: 7,418 – Interactions such as calls, website visits, and direction requests.

- Website Visits: 1.8K
- Request for Directions: 2.1K
- Calls: 3.5K

Next Steps & Plan of Action

After reviewing the current website at https://howellanimalhospital.net/, the following improvements are suggested to enhance SEO and user experience:

1. Keyword Expansion: Target additional service-related and nearby-location keywords to reach a broader local audience.
2. Content Marketing: Add blog content around pet care tips, FAQs, and seasonal healthcare for pets.

After reviewing the current Google Listing of Howell Animal Hospital, here are several suggestions to further enhance its performance and local reach:

1. Regular Google Posts
Share updates, promotions, seasonal pet care tips, and announcements at least once a week. This keeps the listing fresh and improves visibility in local search results.

2. Photo & Video Updates
Upload high-quality images of the clinic, staff, and happy pets regularly. Consider short videos introducing veterinarians or explaining services — visuals help build trust and engagement.