SEO Performance Report

Note: Their new website launched in the last week of May 2024, and tracking began in June 2024.

Executive Summary

This performance report analyzes the SEO and website performance of Karisma Electric from October 1, 2024, to March 31, 2025, compared to the previous 6-month period (June 1, 2024 – Sep 30, 2024 ). Key gains include a 225% increase in primary keywords ranking on page 1, a 53.9% increase in organic sessions, and over 168% growth in search impressions. The Google Business Profile also saw improved views, actions, and map searches, reflecting stronger local visibility. Opportunities remain in pushing page 2 keywords to page 1 and optimizing site experience to reduce bounce rate and convert more leads.

🔍 Keyword Performance

Primary Keywords:

• 225% increase (4 to 14) – These keywords now rank on the first > page, making the site more visible to users searching for top > services.

• 150% increase (2 to 5) – Second-page rankings are growing, > showing progress for keywords still climbing up.

All Tracking Keywords:

• Total Keywords Tracked: 719 – Total number of keywords being > monitored in search.

• Page 1 Keywords: 225 (Improved by ↑ 31.29%) – More keywords > rank in the top 10, leading to higher traffic potential.

• Page 2 Keywords: 182 (Improved by ↑ 25.31%) – These are close > to top rankings and need more optimization.

• Improved Keywords: 373 (Improved by ↑ 51.74%) – Shows > significant SEO gains in visibility and rankings.

🔧 Recommendation:
Focus on improving on-page SEO and building quality backlinks for page 2 keywords to push them to page 1.

📈 Google Analytics Overview

Organic Sessions:

• 334 (Current) vs 217 (Previous) → growth by 53.9% – > More users are visiting from search engines, indicating better SEO > performance.

Total Users:

• 201 (Current) vs 122 (Previous) → growth by 64.75% – A > higher number of unique visitors shows broader reach and interest.

🔍 Google Search Console Insights

Total Clicks:

• 166 (Current) vs 116 (Previous) → growth by 43.1% – > More people are clicking through from search results to your site.

Total Impressions:

• 126,813 (Current) vs 47,290 (Previous) → growth by > 168.1% – Your site is showing up more often in searches.

📝 Lead Generation

Form Submissions:

• 67 leads (June 2024 - April 2025) – These are direct inquiries > from your website, showing potential customer interest.

📍 Google Business Profile Stats

Total Views:

• 1.5K views (Improved by ↑ 53.5%) – More people are seeing your > profile when searching locally.

Searches (Desktop + Mobile):

• 743 searches (Improved by ↑ 14.4%) – Your business is showing > up more in relevant searches.

Map Views (Desktop + Mobile):

• 715 map views (Improved by ↑ 94.13%) – Strong interest in your > location/directions.

Total Actions:

• 210 total actions (Improved by ↑ 71.9%)

  • Website visits: 130

  • Directions requested: 62

  • Phone calls: 18

✅ Summary of What’s Working

• Strong keyword ranking improvements

• Increased organic traffic and visibility

• Google Business Profile is gaining more local attention

📌 Where to Improve

• Push page 2 keywords to the top 10 with SEO work

• Convert more Google impressions and website visits into actions

• To further boost your local SEO performance, we suggest encouraging > clients to leave reviews on your Google Business listing. The > quantity and quality of positive reviews directly impact your > business's ranking in local search results. A higher number of > positive reviews increases your chances of ranking in your > location's top 3 results for relevant searches. Currently, only > the 7 reviews are present.

• Currently, the primary category for Karisma Electric's Google > Business Profile is set to "Lighting store." We recommend > updating it to "Electrician" instead.

Why this change matters for SEO:

Google uses your primary category to understand what your business does and match it with relevant searches. "Lighting store" suggests a retail business that sells lighting products, which may attract the wrong audience. Switching to "Electrician" better reflects the services Karisma Electric offers and helps improve visibility in local search results for high-intent queries like "electrician near me," "electrical contractor," or "residential electrician." This change can significantly increase the chances of attracting qualified leads and improving local SEO performance.