Period Compared: Dec 1, 2024 – May 31, 2025 (Current Period) vs Jun 1, 2024 – Nov 30, 2024 (Previous Period)
🚀 Executive Summary
KCL Creations has demonstrated strong SEO growth from December 2024 to May 2025. This includes improved keyword rankings, increased visibility in local search, and a higher number of organic sessions. These gains set the stage for further boosting conversions and refining on-page strategies.
🔍 Keyword Performance
Primary keywords:
• First-page keywords increased from 6 to 11 — a bold +83.33% improvement. This shows your service keywords are performing well in search.
• Page 2 keywords rose from 6 to 9 — a +50% increase. Indicates more terms are close to ranking on page 1.
Total Keywords:
• Out of 533 tracked keywords:
- 313 (58.72%) keywords are now on Page 1
- 133 (24.95%) are on Page 2
- 346 (64.92%) keywords improved in ranking — a strong signal of positive momentum.
📈 Google Analytics Overview
• Organic sessions increased from 962 to 1,062 — a +10.4% increase. This means more users are finding your site through Google.
[Google Analytics: Organic Sessions (June 2024 to May 2025: 2,028)]
• Organic users grew from 719 to 772 — a +7.36% increase. New visitors are discovering your brand.
[Google Analytics: Organic Users (June 2024 to May 2025: 1,482)]
🔎 Google Search Console Insights
• Impressions increased from 179,146 to 232,821 — a +29.99% boost in visibility across Google search.
[GSC: Organic Impressions (June 2024 to May 2025: 4112,967)]
• Clicks dropped slightly from 657 to 518 — a 21.17% decrease. Indicates a need for improved meta titles and descriptions.
📥 Lead Generation
• 121 form submissions have been received since we began working on the website — a strong indicator of effective organic traffic conversion.
📍 Google Business Profile (GBP) Performance
(May 01, 2024 - May 31, 2025 (Current period) compared with May 01, 2023 – May 30, 2024 (Previous period))
• Total Views: 83.9K — a +94.91% increase in visibility on maps and search.
• Total Searches: 23.2K — a +86.6% increase in how often your business is searched.
• Map Searches: 60.7K — a +98.09% increase in map exposure.
• Total Actions: 2K — a +32.69% boost in user engagement on your listing.
Breakdown:
- Website Clicks (623): Users who visited your website via your Google listing.
- Direction Requests (909): People who searched for directions to your location.
- Phone Calls (426): Users who tapped the “Call” button to contact your business.
✅ What’s Working
• More keywords are on Page 1 than ever before.
• Google Maps visibility is significantly higher.
• Organic sessions and impressions are growing strong.
🛠️ Plan of Action
• Push Page 2 Keywords: Add internal links and refresh content.
• Boost CTR: Optimize meta titles and descriptions.
• GBP Optimization: Post regularly and respond to reviews.
• Content Strategy: Add more blog content targeting local and long-tail keywords.