SEO Performance Report
Campaign Started: 8th Aug, 2024
Reporting Period: Sep 10, 2024 – Aug 10, 2025 (GA4 & GSC Integrated on 10th Sept, 2024)
Overview
This SEO performance report highlights the progress of Kerwin Plumbing’s online visibility, website engagement, and Google Business Profile activity. Data has been collected from Google Search Console, Google Analytics, and Google Business Profile. The insights below summarize current performance and outline opportunities for further growth in search rankings, traffic, and lead generation.
Search Engine Rankings
- Primary Keywords: 9 keywords moved to the first
page, 3 are on page 2, and 13 keywords improved overall.
- Total Keywords: Out of 1,092 trackable keywords, 490
are ranking on Page 1 and 279 are on Page 2. A total of 942 keywords
improved rankings since benchmarking.
Google Search Console Performance
Google Search Console tracks impressions, clicks, CTR, and average
ranking positions.
- Total Clicks: 1,001 → Number of users who clicked
from Google search results.
- Total Impressions: 757,393 → Times the site appeared
in search results.
[GSC: Impressions]
[GSC: Clicks]
Google Analytics – Organic Search
Google Analytics provides insights into website engagement from
organic traffic.
- Sessions: 1,654 → Total visits from organic
search.
- Total Users: 1,118 → Unique visitors driven by
organic search.
- Average Engagement Time: 1 min 13 sec → Visitors
engage, but room for deeper content.
- Page Views: 2,968 → Total pages viewed.
- Conversions: 76 → Leads/actions completed by
users.
- Event Count: 9,114 → Total tracked interactions
(clicks, scrolls, etc.).
[Google Analytics: Total Organic Users]
[Google Analytics: Total Organic Sessions]
Leads Tracking (Call / Form)
- Form Leads: 122 submissions received via the website.
Google Business Profile Performance
GBP shows how customers find and interact with Kerwin Plumbing via
search and maps.
- Total Views: 3,463 → Visibility across Google Search
& Maps.
- Total Searches: 1,646 → Number of times found via
direct or discovery search.
- Total Map Views: 1,817 → Found through Google Maps
searches.
- Total Customer Actions: 1,610 → Engagement actions
taken by users.
- Website Visits (524): Number of times users clicked through from the Google Business Profile to visit your website.
- Directions Requests (655): Number of times people requested directions to your business location directly from Google Maps or search.
- Calls (431): Number of times users tapped the call button to contact your business directly from search or maps.
👉 These metrics show how potential customers are engaging with your profile beyond just viewing it — they reflect real actions that can lead to service inquiries or appointments.
What’s Working Well
- Strong keyword improvements with 490 Page 1 rankings.
- Consistent local visibility through Google Maps.
- Website is generating form submissions and calls.
- Engagement metrics (average session time) suggest users are somewhat
engaged with content.
Areas for Improvement
Content Gap (No Blog): Kerwin Plumbing has no blogs published. > This is a major missed opportunity for keyword growth, seasonal > topics, and answering customer queries.
FAQs on Target Pages: Service and location pages lack FAQs. > Adding these will improve keyword coverage and customer > engagement.
Google Reviews Management: GBP has 45 reviews, but most are > unreplied to. Lack of responses reduces trust and visibility.
Local SEO & Review Strategy: Customers should be encouraged to > leave reviews mentioning both the service and location (e.g., > “Water heater repair in Denver, CO”).
Plan of Action – Next Steps
1. Blog Strategy (High Priority)
Launch a consistent blog section with topics around plumbing tips, > seasonal maintenance (winterizing pipes, summer water usage), and > service-specific issues.
Target local keywords in blog posts (e.g., “Drain cleaning tips in > Aurora, CO”).
3. FAQs Implementation (High Priority)
Add FAQs to top targeted service/location pages first (e.g., drain > services Westminster, CO, boiler services, water heater repair), > then expand to other service pages. We’ve suggested this in the > new 3rd SEO strategy.
Use schema markup for FAQs to enhance search visibility.
4. Google Business Profile Optimization (High Priority)
Reply to existing unreplied reviews promptly to show responsiveness.
Encourage new reviews by asking customers to include the specific > service and location where they received it.
Post weekly Google updates (service promos, local tips, seasonal > reminders).
Add the business logo, high-quality photos of completed projects, > and team-in-action shots. Wherever possible, include > before-and-after images to highlight the impact of your plumbing > services and build stronger customer trust.
Conclusion
Kerwin Plumbing has built a solid SEO foundation with strong keyword rankings and consistent local visibility. However, CTR, engagement, and local profile optimization remain key growth opportunities. By implementing the recommended plan, Kerwin Plumbing can expect stronger organic visibility, improved customer engagement, and higher lead generation in the next reporting period.