SEO Performance Report

Client name: Leading Edge Renovation

URL: https://leadingedgerenovation.com/

Reporting Period: September 1, 2024 – May 31, 2025

1. Search Engine Rankings

Great progress has been made in your keyword rankings! A total of 8 primary keywords have moved onto the first page of Google search results, meaning your visibility for high-value search terms is increasing.

Out of 255 tracked keywords, 173 are now ranking on Page 1, while 34 keywords are on Page 2, and 193 keywords have shown improvement since the benchmark. This is a strong indicator that your site is becoming more visible to potential customers.

2. Google Search Console Performance

Your website is gaining strong search visibility:

• 282,727 total impressions — your pages are appearing frequently in search results.

• 305 total clicks — showing some users are choosing your listings in results.

3. Organic Website Traffic (Google Analytics)

Organic traffic is steadily increasing:

• 740 organic sessions — users are finding your site through unpaid search (SEO).

• 468 unique users — nearly 500 individuals visited your site organically.

4. Lead Tracking (Forms & Calls)

• 150 website form submissions — showing a healthy flow of inbound leads from your website.

• We are also tracking specific user actions as events in Google > Analytics:

  • Phone Clicks: 31 users clicked to call directly from the > website.

  • Email Clicks: 11 users clicked on the email address to send > an inquiry.

These actions indicate that users are actively engaging with contact elements on the site, which is a strong sign of intent. By tracking these events, we can better understand how visitors choose to connect and identify which pages or sections generate the most interest. Moving forward, these metrics will help us improve CTA placements and user experience to increase conversions.

5. Google Business Profile (GBP) Performance

Your GBP listing is performing extremely well:

• 1,500+ total views — showing increased discovery via search and maps.

• 830 total searches — a sign that more users are looking for services you offer.

• 716 map searches — which may indicate more foot traffic or navigation intent.

• 260 total actions — meaning users are engaging more with your listing.

• Breakdown of actions:

- 133 website visits from the listing

- 121 direction requests

Plan of Action & Recommendations

To continue building on the strong SEO foundation and boost both rankings and conversions, we recommend the following strategic actions:

A. Expand Content & Blogging

• Add blog posts that answer common homeowner questions.

Here are the general blog posts that answer common homeowner questions:

1. What Should I Expect During a Home Renovation Project?

2. How Long Does a Typical Kitchen or Bathroom Remodel Take?

3. What’s the Difference Between a Remodel and a Renovation?

4. How Much Should I Budget for a Basement Finish in Colorado?

5. What Are the Must-Have Features in a Small Bathroom Remodel?

6. Is My Basement Ready for Finishing? 7 Signs to Look For

7. Egress Windows in Basements: Do I Really Need One?

8. What to Do After a Hailstorm: A Homeowner’s Roofing Checklist

9. Is It Better to Repair or Replace My Roof or Siding?

10. What’s the Best Siding Option for Colorado Homes? LP SmartSide vs. > James Hardie

11. Should I Choose Stamped or Brushed Concrete for My Patio?

12. Can I Paint My Vinyl Siding, and Is It Worth It?

13. How to Choose the Right Entry Door for Style and Security

14. Do I Need a Permit for My New Deck in Colorado?

15. What Questions Should I Ask a Contractor Before Hiring Them?

• Target long-tail keywords and topics specific to remodeling and renovations.

• Showcase recent projects through blog case studies to build authority.

B. Improve Conversions & User Experience

• Add clearer calls-to-action across service pages.

• Use click-to-call buttons, pop-ups, and forms to increase lead capture.

C. Target Big Cities

• We’ve started gaining visibility in search results for our physical location in Arvada, CO, which is a great sign that our local SEO efforts are working. To build on this momentum, we recommend expanding our focus to include larger, high-traffic areas—specifically Denver, CO.

While we already have a general Denver location page (https://leadingedgerenovation.com/service-area/renovation-remodeling-contractor-denver-co/), we now suggest creating dedicated service-based landing pages targeting Denver. For example, pages like “Bathroom Remodeling in Denver, CO”, “Basement Finishing in Denver, CO”, or “Deck Builder in Denver, CO” will allow us to optimize each service more aggressively with Denver-specific content and keywords.

Why it matters for local SEO:

By targeting Denver with focused pages, we improve our chances of ranking higher for location + service searches like “kitchen remodeling Denver” or “Denver siding installation”. This not only increases visibility in Google’s local results but also drives more qualified traffic from homeowners actively searching for remodeling services in that city.

The expected result:

With these new service-based Denver pages, we can attract more leads from one of the most competitive and high-potential markets in the area, expanding beyond Arvada and increasing overall website traffic and lead volume.

D. Maximize Google Business Profile (GBP)

• Continue posting regularly on your GBP with project updates or seasonal tips.

• You’ve only 4 reviews on the Google listing. Encourage satisfied clients to leave reviews mentioning their service and location.

• Add high-quality photos of completed work and complete every section of your GBP for maximum visibility.

By implementing these steps, Leading Edge Renovation can continue to improve its online presence, rank higher in search results, and convert more visitors into leads and customers.