Campaign Started: 22^nd July, 2024

Reporting Period: Jan 23, 2025 – Jul 22, 2025 (Current) vs Jul 22, 2024 – Jan 22, 2025 (Previous)

Overview

This SEO performance report outlines improvements in search visibility, website engagement, and Google Business Profile activity for Legacy Home Care. All data has been collected from Google Search Console, Google Analytics, and Google Business Profile. The analysis highlights areas of growth as well as opportunities for further optimization to improve digital visibility and lead generation.

Search Engine Rankings

- Primary Keywords: 22 have moved to the first page, 6 are on page 2, and 31 keywords improved overall.
- Total Keywords: Out of 134 tracked keywords, 85 are ranking on Page 1 and 10 are on Page 2. In total, 102 keywords have improved rankings since benchmarking.

Google Search Console Performance

Google Search Console tracks impressions (how often the site appears in search results) and clicks (how many users clicked through to the site).

- Total Impressions: 932,492 (↑ from 368,443) → Significant visibility growth, indicating improved keyword reach and SERP coverage.

- Total Clicks: 5,475 (↑ from 4,385) → More users are engaging with the website.

Google Analytics – Organic Search

Google Analytics measures website traffic and engagement from organic search users.

- Sessions: 7,080 (↑ 24% from 5,689)

- Total Users: 5,302 (↑ 20% from 4,428)

- Page Views: 12,932 (↑ 17% from 11,021)

- Conversions: 21,765 (↑ 51% from 14,392) → Excellent increase, showing strong lead-generation performance.

- Event Count: 40,321 (↑ 16% from 34,755)

Leads Tracking (Call / Form)

- Total Leads: 727
- Form Leads: 329
- Call Leads: 298

This confirms consistent lead generation through organic channels and local search.

Google Business Profile Performance

Google Business Profile shows how often the business is discovered in Google search and maps, and what actions users take (calls, website visits, direction requests).

- Total Views: 13,228 (↑ from 10,266)

- Total Searches: 12,140 (↑ from 9,201)

- Total Map Views: 1,088 (↑ from 1,065)

- Total Customer Actions: 2,704 (↑ from 2,467)
- Website Visits: 1.4K (↑ from 1K)
- Request for Directions: 434 (↓ from 483)
- Calls: 878 (↑ from 843)

Next Steps & Plan of Action

What’s Working Well:

- Strong growth in impressions and clicks (GSC).
- Organic sessions, users, and conversions increased significantly.
- Local GBP visibility and calls are improving.

Where to Improve:

1. Click-Through Rate (CTR): Despite higher impressions, CTR dropped → Optimize meta titles/descriptions for targeted keywords to improve relevancy.
2. Content Depth: Add richer content (service detail pages, FAQs, blogs with patient-focused advice).
3. Local SEO: Ensure Google Business Profile is fully optimized with regular posts, updated photos, and consistent NAP across directories.

Prioritized Actions:

1. Meta & On-Page Optimization → Revise title tags, meta descriptions, and H1s for higher CTR.
2. Content Expansion → Build blog content around senior care, healthcare services, and community resources in Minnesota.
3. GBP Optimization → Weekly Google Posts, Q&A updates, new images, and a review-generation strategy.