SEO Performance Report
Executive Summary
This SEO performance report outlines the digital growth achieved for Rampart Equipment over the six-month campaign period. From October 2024 through March 2025, the website experienced exceptional improvements across all key performance indicators. These included a dramatic surge in organic website traffic, significant growth in Google Search visibility, improved keyword rankings, and an increase in both local search actions and lead conversions. The sustained efforts in on-page, technical, and local SEO have delivered a strong and measurable return on investment.
Search Engine Rankings (Keywords Performance):
Targeted SEO strategies have resulted in improved visibility and higher rankings for several important keywords. This has strengthened the website’s authority and discoverability in search engine results.
Primary Keywords:
13 keywords moved to Page 1 of Google Search Results
10 keywords moved to Page 2 of Google Search Results
Total Keywords:
Out of 754 trackable keywords, 319 keywords are ranking on > Page 1 of Google Search Results
268 keywords rank on Page 2 of Google Search Results, and 567 > have improved.
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Website Traffic Performance (Google Analytics)
Website traffic grew compared to the starting month, showing that our SEO efforts are working well to bring in more visitors from search engines and keep them engaged.
Sessions
October 2024: 53
March 2025: 579
Growth: +992%
Organic Users
October 2024: 47
March 2025: 507
Growth: +979%
Search Visibility Performance (Google Search Console)
The website’s search performance skyrocketed over the campaign period. Both impressions and clicks experienced exponential growth, showing that more users are seeing and clicking on Rampart Equipment’s search listings.
Total Clicks
October 2024: 54
March 2025: 511
Growth: +846%
Total Impressions
October 2024: 591
March 2025: 32,008
Growth: +5,333%
Lead Generation
Higher traffic and visibility translated into real business results. Lead activity via the website contact form increased significantly, providing the client with a measurable pipeline of potential customers.
- Website Form Submissions: 58
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Google Business Profile Performance
Google Business Profile (GBP) is a critical tool for enhancing visibility in local searches, especially for customers looking for services in their immediate area. Here's a breakdown of how the profile performed and what each metric means:
Google Business Profile Metrics
Total Searches: 6.1K (Improved by ↑70.65%): This is the > total number of times your business was discovered in Google > Search or Google Maps.
Map Views: 4.2K (Improved by ↑73.16%): This measures how > often your business appeared in Google Maps search results.
Total Actions: 1.9K (Improved by ↑45.57%): This is the > number of times users took action directly from your GBP listing, > such as visiting your website, requesting directions, or calling > you.
Breakdown of Customer Actions
Website Visits – 1.3K
> Number of users who clicked the “Website” link from your Google > listing.Direction Requests – 372
> Users who clicked to get driving directions to your location.Phone Calls – 197
> Number of people who called your business by tapping the “Call” > button on your listing.
Summary & Impact
The SEO campaign from October 2024 to March 2025 has delivered robust and sustainable improvements across organic visibility, traffic acquisition, keyword positioning, and local engagement. Rampart Equipment is now in a stronger digital position to attract high-intent customers, generate leads, and compete effectively in search.
Plan of Action:
After the new website launched, some targeted page URLs changed, and their content was removed. We still have the content and will re-upload it to the pages below.
https://rampartequipment.com/equipment-for-sale/
https://rampartequipment.com/equipment/for-rent/excavators-for-rent/
https://rampartequipment.com/equipment/for-rent/mini-skid-steers-for-rent/
https://rampartequipment.com/equipment/for-rent/trailers-for-rent/
https://rampartequipment.com/equipment/equipment-for-sale/mini-skid-steers/
We also recommend adding content to the remaining pages under the 'For Sale' and 'Equipment For Rent' categories.