Here’s a performance report showcasing the impact of our SEO efforts for Talmich Plumbing & Heating from July 2024 to April 2025, along with key reasons to continue investing.
📈 SEO Performance Report:
🔍 Search Engine Rankings: Strong Growth in Visibility (July 2024 – April 2025)
Since the start of our SEO campaign:
6 keywords moved to Page 1 of Google—placing your business > in front of high-intent searchers.
6 more keywords improved to Page 2, showing steady upward > momentum.
Out of 219 tracked keywords:
100 keywords now rank on Page 1 (45.66%)
52 keywords are on Page 2 (23.74%)
134 keywords have shown positive movement since we began > (61.19%)
This increase in keyword visibility directly contributes to more search impressions, website visits, and lead opportunities.
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📊 Google Search Console Performance:
Total Impressions: 1.84 million — showing that your business > is gaining significant visibility.
Total Clicks: 6833 — real users visiting your site from search > results.
🌐 Organic Website Traffic: Sep’24-March’25 (We have data from Sep’24 post the launch of new website)
Organic Sessions: 5521
New Organic Users: 4,681
Bounce Rate: 48% — a healthy engagement metric, indicating > users find your content relevant.
Organic Traffic Share: 76% — Most of your traffic is now > driven by SEO.
📥 Lead Generation & Conversions
Web Leads:
- Form Submissions: 132 — leads directly attributed to website > form completions.
Google Analytics Events:
Thank You Page Visits: 97 — completed form conversions.
Phone Clicks (from website): 37
Google Business Profile (GBP) Leads:
Calls from GBP: 154
Website Visits via GBP: 136
Request Directions: 72
This data highlights how SEO impacts lead generation not only through your website but also across local search features like your Google Business Profile.
✅ Continued Investment in SEO Makes Sense
Keyword growth is accelerating — 58% of tracked keywords are > improving, and 43% are now ranking on Page 1.
Your reach is expanding — Over 1.7 million users saw your > brand in search results.
You're attracting and converting traffic — 286 direct > leads (form + GBP calls) from SEO efforts.
With keyword rankings on the rise, traffic increasing, and real leads being captured, the campaign is on track to deliver even more substantial returns in the coming months.
Plan of Action:
As part of our ongoing efforts to enhance visibility, we plan to continue optimizing the areas surrounding Colorado Springs, specifically targeting Black Forest, Monument, and Fountain. This approach will help strengthen your local presence and improve rankings within these regions.
Additionally, we recommend displaying your business address in your Google Business listing. Businesses with a visible physical address tend to perform better in Google Maps rankings, as search engines like Google prioritize businesses that provide this information. By making your address accessible, you increase the likelihood of being found by potential customers in local searches.
To further boost your local SEO performance, we suggest actively encouraging clients to leave reviews on your Google Business listing. The quantity and quality of positive reviews directly impact your business's ranking in local search results. A higher number of positive reviews increases your chances of ranking in the top 3 results for relevant searches in your location.
Refresh the old blog content that has been dropping. Add in QA and update the innerlinks and change the publish date to something more current.