SEO Performance Report
🚀 Executive Summary
Van Genderen Heating & Air Conditioning has built a steady digital presence from October 2024 to May 2025. The business has seen improvements in keyword visibility, Google Business Profile engagement, and organic performance through Google Search Console. While the CTR and click volume remain areas of opportunity, continued growth across impressions, customer actions, and map engagement signals strong brand exposure and positive search momentum.
🔍 Keyword Performance
Primary Keywords:
12 keywords have improved since the benchmark and moved to the first > page.
8 keywords have improved since the benchmark and moved to the second > page.
Total Keywords:
Out of 127 trackable keywords:
85 keywords are ranking on Page 1 of Google.
35 keywords rank on Page 2.
111 have improved in overall rankings.
Note: We replaced all the keywords with a new set of keywords in March 2025.
🔎 Google Search Console Insights
Period: Oct 01, 2024 – May 31, 2025
- Impressions: 705,885 — Your brand appeared in over 700,000 > search results—a solid sign of growing visibility.
- Clicks: 482 — Each of these visits represents a potential > customer interacting with your services.
📈 Google Analytics Overview
Period: Oct 01, 2024 – May 31, 2025
- Sessions: 1,160 — Total visits, indicating user activity.
- Total Users: 727 — Unique users who visited the site.
Views: 2,618 — Reflects overall engagement and interest in > site content.
Average Engagement Time: 1 minute 31 seconds — Users spent a > decent time engaging with content.
Event Count: 7,409 — Total interactions with content (e.g., > clicks, form views).
Conversions: 73 — Lead-generating actions such as form > submissions or calls.
📥 Lead Generation
- Website Form Submissions: 57 — Each of these inquiries > represents a potential sales opportunity.
📍 Google Business Profile (GBP) Performance
Period Compared: Sep 01, 2024 – May 31, 2025 vs Sep 01, 2023 – May 31, 2024
Total Views (Maps + Search): 6.5K (↑ 23.17%) — Your listing > visibility has significantly increased.
Total Searches: 2.5K (↑ 21.9%) — More people are discovering > your business through Google.
Map Searches: 4.1K (↑ 50.02%) — Indicates high local intent > and strong local SEO performance.
Total Actions: 1K (↑ 14.33%) — Real engagement with your > listing is growing.
Customer Actions Breakdown:
- Website Visits (317):
> Number of users who clicked the “Website” link from your Google > Business Profile to visit your website.
- Direction Requests (482):
> Users who tapped the “Directions” button to get driving directions > to your business location.
- Phone Calls (220):
> People who clicked the “Call” button on your Google listing to > directly call your business.
✅ What’s Working
A high number of keywords are now appearing on Page 1 of Google.
Growing visibility and user engagement via Google Business Profile.
Steady user behavior metrics from organic traffic sources.
🛠️ Plan of Action
Improve CTR by updating meta titles and descriptions for key service > pages.
Add location-based blog content and HVAC-related FAQs to target > long-tail queries.
Continue optimizing Google Business Profile with new photos, regular > posts, and updated business info.