Campaign Started: 26^th Nov, 2024

Executive Summary

Window Well Solutions has demonstrated encouraging SEO performance improvements across key metrics. The business is gaining stronger visibility through search, consistent organic traffic, and better user engagement. Highlights include 93 keywords ranking on Page 1, over 20,000 impressions, and 620 sessions from organic search — alongside 148 form leads and 525 GBP actions.

Keyword Performance

Primary Keywords:

- 7 keywords have improved since the benchmark and are now ranking on Page 1.

Total Keywords:

- 93 out of 102 tracked keywords are currently ranking on Page 1 of Google.
- 45 keywords have shown positive movement.

Google Search Console Insights

Period Compared: Dec 01, 2024 – May 31, 2025 vs. Jun 01, 2024 – Nov 30, 2024

Total Clicks:
- Current: 241
- Previous: 69

Total Impressions:
- Current: 20,403
- Previous: 1,166

A massive improvement in impressions (17.5x growth) and clicks (3.5x growth) indicates significantly better visibility and engagement from search.

Google Analytics Overview (Organic Search)

Period: Dec 01, 2024 – June 30, 2025

• Sessions:
  > A total of 620 sessions were driven through organic search, > showing steady traffic growth.

• Total Users:
  > 424 unique users visited the site, reflecting growing interest > from new and returning audiences.

• Views:
  > With 1,438 page views, users are actively exploring your content > across multiple pages.

• Conversions:
  > 44 valuable conversions were captured, indicating strong user > intent and lead potential.

• Avg. Engagement Time:
  > Users spent an average of 2 minutes and 17 seconds per session, > showing meaningful engagement.

• Event Count:
  > A total of 4,178 user-triggered events reflect high interaction > across the website.

[Google Analytics: Organic Sessions 620]

[Google Analytics: Organic Total Users 424]

Lead Generation

• Website Form Submissions:
  > 148 users filled out the website form, signaling strong interest > and a healthy flow of qualified leads.

Google Business Profile (GBP)

Period Compared: Jan 01, 2025 – Jun 30, 2025 vs. Jul 01, 2024 – Dec 31, 2024

• Total Views:
  > Your GBP received 2,195 total views in the current period — a > 390% increase from the previous 448 views.

• Total Searches:
  > The business appeared in 1,854 searches, marking a 335% growth > compared to 426 in the previous period.

• Total Actions (Clicks/Calls/Directions):
  > 525 customer actions were taken from your profile — a massive > 619% increase from the previous 73 actions.

• Website Visits:
  > 282 users visited your website directly from your GBP listing — > an increase of 754% from the previous 33 visits.

• Direction Requests:
  > 207 people searched for directions to your business — a 667% > increase compared to the previous 27 requests.

• Phone Calls:
  > 36 users called your business from the listing — showing a > 177% increase over the previous 13 calls.

What’s Working

- Strong keyword visibility, with 91% of tracked keywords on Page 1.
- 20,000+ search impressions in the last 6 months.
- Organic traffic continues to rise steadily, resulting in 620 sessions and 44 recorded conversions from search visitors.
- Active GBP engagement with 525 user actions.
- Consistent growth curve in users, sessions, and form leads.

Areas for Improvement (Website Audit Summary)

- Blog Content: Add informative blogs targeting long-tail keywords and FAQs your audience searches.

Plan of Action

1. Expand location-specific service pages and link them properly through the main menu.
2. Enhance meta titles & descriptions to improve CTR across top keywords.
3. Start a blog strategy targeting 'how-to' and local-intent keywords.
4. Maintain and grow GBP activity with posts, reviews, and Q&A engagement.

5. Also, please encourage customers to leave a review on the Google Business Profile listing of Window Well Solutions, mentioning the service they received and their location. This helps build trust with future customers and improves the business’s visibility in local search results.